KCET Orange
Besides all the challenges inherent in a project requiring two large entities to work closely together, there is the question of funding. “Most any of this will take resources, which we might also be able to collaborate on – submitting joint proposals for funding by state, federal, or foundation agencies,” Rikli suggested. In addition, teams from both KCET and CSUF are working on fundraising, sponsorships and underwriting in support of the joint partnership.
KCET recently appointed Laurie Firestone to the newly created position of Executive Director for Development and Community Relations, Orange County. Firestone’s appointment represents a significant strategic step toward the launch of KCET Orange, as she will be responsible for the creation and management of a comprehensive fundraising program in the Orange County area, including development of relationships with KCET’s major and corporate donors and community volunteers.
At the same time, CSUF’s Pamela Hillman, vice president for university advancement, is encouraged by the reach that KCET offers Cal State Fullerton. “The exposure is tremendous in terms of the broadened audience alone,” Hillman said. “We need to be clear about what each party gets from this agreement…
Joint solicitation is not always easy, but it can broaden our base.”
Between now and late fall, dozens of planning sessions, high-level meetings and one-to-one conversations will take place in order to make KCET Orange a reality. Advancing a common mission will take thought and planning as the university and the television station’s executives work together to tap into the ideas and enthusiasm of both KCET staff and faculty and students. Still, Jerome believes that he and President Gordon share a clear vision of where the station ultimately will go.
“What could be better than working with a university?” he asked “The idea is terrific, it’s enterprising. It will be a model for others to follow.” 
